The leading metering and billing platform for fast-paced businesses.

With Amberflo delight your customers with rich, error-free, on-demand metered invoicing and billing and use real-time usage and billing analytics to maximize revenue and product adoption.

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We're accelerating the shift to usage-based pricing

The world’s most fair, transparent, and flexible pricing model. At Amberflo, we envision a world where all companies charge based on the usage and consumption of the product.

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About us

Amberflo was founded in 2020 by former AWS technologists

Our founding team has decades of experience in modern usage-based and hybrid billing models. We were responsible for building some of the original tier-1 cloud services and the underlying metering and billing infrastructure at Amazon Web Services (AWS).

Our Vision

Our vision is to accelerate the shift toward value-driven business models.

Our mission is to help the world transition to a more fair and transparent business model, in the form of usage-based pricing!”

We are on a mission to provide the best in class business operations products and services that enable customers to make this transition with speed and confidence and scale their businesses to new heights.

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Our investors

Backed by world class investors

BACKED BY WORLD CLASS INVESTORS

"AmberFlo revolutionized how we manage our utility billing. Their usage-based metering platform is seamless and efficient, saving us time and money. Highly recommend!"

Patrick O'Keeffe
SVP, Technology
Values

Leadership Principles

Inspired by our past experience and a vision for the future, we are grounded in a set of core values that define who we are and how we operate.

Customer Obsession

Leaders work not just to satisfy customers but to delight customers. They come to work everyday to obsess over customers and earn their trust.

It's Always Day 1

Unencumbered by status quo, they lean into the future knowing that yesterday’s "wow" quickly becomes today’s "ordinary".

Intellectual Generosity

Leaders proactively share knowledge and insights with colleagues. They are intellectually curious and know that intellectual curiosity only bears fruit with intellectual generosity.

Earn Trust

Leaders listen attentively, speak candidly, and treat others respectfully. Leaders are vocally self-critical, even when doing so is awkward or embarrassing.

Write It Down

Our business is complex. We embrace narrative writing over bullet point presentations.

Bias for Action

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

Disagree & Commit

Leaders respectfully speak up when they disagree, even when doing so is uncomfortable or exhausting. They do not compromise for the sake of social cohesion.

Ownership

Act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.” They think long term and don’t sacrifice long-term value for short-term results.

Our team

Leadership

Our team was responsible for some of the original metered, usage-based cloud services at AWS that are used every day by millions of customers worldwide.

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Puneet served as a GM at Amazon Web Services

Puneet along with his team built and launched two tier-1 services - Amazon CloudSearch and Amazon ElasticSearch.He also served as VP of Product Development at Oracle as part of the founding team that built the next generation Oracle Cloud Infrastructure.

Puneet has over two decades of experience bringing new products to market with startups and high growth technology companies.

Puneet Gupta
Founder & CEO

Ofer served as Lead Software Engineer at Amazon Web Services

Ofer along with his team developed and owned one of the most impactful services for Amazon, that of realtime monitoring of product selection and expansion.

He also served in senior engineering roles at Stripe and Microsoft. Ofer has nearly two decades of hands-on software engineering experience building and operating large scale distributed computing architectures.

Ofer Schterling
CTO
Puneet Gupta
Founder & CEO

Puneet served as a GM at Amazon Web Services (AWS) where his team built and launched two tier-1 services - Amazon CloudSearch and Amazon ElasticSearch.

He also served as VP of Product Development at Oracle as part of the founding team that built the next generation Oracle Cloud Infrastructure. Puneet has over two decades of experience bringing new products to market with startups and high growth technology companies.

Ofer shterling
CTO

Ofer served as Lead Software Engineer at Amazon Web Services (AWS) where his team developed and owned one of the most impactful services for Amazon, that of realtime monitoring of product selection and expansion.

He also served in senior engineering roles at Stripe and Microsoft. Ofer has nearly two decades of hands-on software engineering experience building and operating large scale distributed computing architectures.

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