In this interview, Swapnil Bhartiya of TFiR sits down with Puneet Gupta, CEO and Co-Founder of Amberflo, to discuss the challenges organizations are facing with managing cloud costs and how Amberflo’s platform can be used to address them. The link to the full interview is here.

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Topics covered during the interview include:

• Introduction of Amberflo and discussion of how the company came to be founded.
• Discussion around why the usage-based business model was introduced and how the nature of cloud computing is elastic so resource consumption should also be elastic, allowing for them to be dialed up or down as necessary.
• How to use metering to create awareness of system usage and the associated costs without having to wait until the end of the month to receive a bill.
• Mention of what sets Amberflo apart from other tools, with particular attention paid to the metering capabilities and the pricing and billing application.
• Discussion of why usage-based pricing will be the dominant pricing model, not only restricted to technology but throughout the greater market as well. Puneet discusses the specific benefits to customer fairness and transparency that usage-based pricing enables.
• Puneet shares his tips for how organizations can embrace the usage-based model and move from the traditional legacy model to this new model. He explains the importance of putting in place the foundation of a metering system and starting to get the raw intelligence and insights.
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Feel free to reach out with questions or feedback on any topics covered in the interview.

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